The Foot-in-the-Door Technique
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State
The foot-in-the-door technique obtains agreement to a large request by first obtaining agreement to a small related one.
Show
Homeowners who agreed to display a small sign later agreed to a large one at far higher rates.
Watch for
The mechanism is consistency with a self-image already acted upon, which is why the first request must be freely accepted.
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- Nothing yet depends on this.