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Psychology / Unit 11   Psych 1209 short lesson, about 20 seconds

The Foot-in-the-Door Technique

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The idea

The foot-in-the-door technique obtains agreement to a large request by first obtaining agreement to a small related one.

In practice

Homeowners who agreed to display a small sign later agreed to a large one at far higher rates.

Where people slip

The mechanism is consistency with a self-image already acted upon, which is why the first request must be freely accepted.

Your place on the trail

Every lesson rests on earlier ones and opens later ones. Tap any to jump.

Unlocks

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