Psychology / Unit 11 Psych 1207 short lesson, about 20 seconds
The Peripheral Route to Persuasion
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The idea
The peripheral route to persuasion works through cues outside the argument, such as source attractiveness, repetition, or apparent consensus.
In practice
A product is chosen for the endorser rather than for anything claimed about the product.
Where people slip
Peripheral-route change is faster and less durable. Which route operates depends on the audience's motivation and capacity.
Your place on the trail
Every lesson rests on earlier ones and opens later ones. Tap any to jump.
Builds on
Unlocks
- Nothing yet depends on this.
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