The Peripheral Route to Persuasion
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State
The peripheral route to persuasion works through cues outside the argument, such as source attractiveness, repetition, or apparent consensus.
Show
A product is chosen for the endorser rather than for anything claimed about the product.
Watch for
Peripheral-route change is faster and less durable. Which route operates depends on the audience's motivation and capacity.
Builds on
Unlocks
- Nothing yet depends on this.