Psychology / Unit 11 Psych 1213 short lesson, about 20 seconds
The Asch Studies
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The idea
Asch found that most participants gave an obviously incorrect answer at least once when a unanimous group gave it first.
In practice
Asch reported that seventy-six percent of participants conformed to the group's wrong line judgment at least once.
Where people slip
Conformity dropped sharply when even one other person dissented. Unanimity was the active ingredient.
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