Psychology / Unit 11 Psych 1215 short lesson, about 20 seconds
Normative Social Influence
Captions available
The idea
Normative social influence is conformity motivated by the desire for acceptance and the avoidance of disapproval.
In practice
A person laughs at a joke they did not find funny because everyone at the table is laughing.
Where people slip
Normative influence changes public behavior more reliably than private belief.
Your place on the trail
Every lesson rests on earlier ones and opens later ones. Tap any to jump.
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