Normative Social Influence
This video presents the same text shown beside it, spoken and on screen. It adds nothing the text does not say.
State
Normative social influence is conformity motivated by the desire for acceptance and the avoidance of disapproval.
Show
A person laughs at a joke they did not find funny because everyone at the table is laughing.
Watch for
Normative influence changes public behavior more reliably than private belief.