Psychology / Unit 11 Psych 1216 short lesson, about 20 seconds
Informational Social Influence
Captions available
The idea
Informational social influence is conformity motivated by the belief that the group has better information.
In practice
A traveler follows the crowd toward an exit in an unfamiliar airport.
Where people slip
Informational influence changes private belief and is strongest when the situation is ambiguous.
Your place on the trail
Every lesson rests on earlier ones and opens later ones. Tap any to jump.
Builds on
Unlocks
Something wrong in this lesson? Flag it · Sources for Psychology