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The Lost ARC / Unit 12   ARC 285 short lesson, about 20 seconds

Why Culture Change Fails

Captions available

The idea

The book gives four reasons culture change fails: leaders communicate instead of changing behaviour, leave consequences untouched, underestimate the timeline, and try to change everything at once.

In practice

A values campaign launched with posters, while the behaviour that built the old culture keeps being rewarded.

Where people slip

The book's failure estimate of sixty to eighty percent is its own reading, not a sourced figure.

Your place on the trail

Every lesson rests on earlier ones and opens later ones. Tap any to jump.

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