Four Stages of a Social Movement
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State
A social movement passes through four stages: preliminary, when leaders emerge; coalescence, when people organize; institutionalization, becoming staffed; and decline.
Show
A movement beginning as scattered concern, organizing into a coordinated campaign, then formalizing into a staffed organization illustrates the first three stages.
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Decline can mean the movement achieved its goal, lost relevance, or fragmented; it names an ending, not a cause.