Sociology / Unit 10 Soc 1804 short lesson, about 20 seconds
Frame Analysis: Diagnostic, Prognostic, and Motivational Framing
Captions available
The idea
Successful movements use three frames: diagnostic framing states the problem plainly, prognostic framing offers a solution, motivational framing calls people to act.
In practice
A clean-water campaign names unsafe water as the problem, proposes funding a filtration plant, and calls supporters to the council vote.
Where people slip
These frames are distinct messaging functions; naming a problem without a plan or call to act completes only one.
Your place on the trail
Every lesson rests on earlier ones and opens later ones. Tap any to jump.
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