Frame Analysis: Diagnostic, Prognostic, and Motivational Framing
This video presents the same text shown beside it, spoken and on screen. It adds nothing the text does not say.
State
Successful movements use three frames: diagnostic framing states the problem plainly, prognostic framing offers a solution, motivational framing calls people to act.
Show
A clean-water campaign names unsafe water as the problem, proposes funding a filtration plant, and calls supporters to the council vote.
Watch for
These frames are distinct messaging functions; naming a problem without a plan or call to act completes only one.