The Frame Alignment Process
This video presents the same text shown beside it, spoken and on screen. It adds nothing the text does not say.
State
The frame alignment process links movements' goals through bridging (linking unorganized groups to a movement), amplification (broadening ideas), extension (promoting a sympathetic cause), and transformation (revising goals).
Show
A food movement broadening its message to include energy and pollution illustrates amplification, reaching outward to wider concerns.
Watch for
These four processes are distinct mechanisms; a coalition is not automatically undergoing all four at once.