Sociology / Unit 10 Soc 1806 short lesson, about 20 seconds
The Frame Alignment Process
Captions available
The idea
The frame alignment process links movements' goals through bridging (linking unorganized groups to a movement), amplification (broadening ideas), extension (promoting a sympathetic cause), and transformation (revising goals).
In practice
A food movement broadening its message to include energy and pollution illustrates amplification, reaching outward to wider concerns.
Where people slip
These four processes are distinct mechanisms; a coalition is not automatically undergoing all four at once.
Your place on the trail
Every lesson rests on earlier ones and opens later ones. Tap any to jump.
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