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Social Movement, Defined

This video presents the same text shown beside it, spoken and on screen. It adds nothing the text does not say.

State

A social movement is a purposeful, organized group working toward a common goal, distinguished from less organized collective behavior it grows from.

Show

A group lobbying for a policy change, with recognized leaders and an ongoing campaign, illustrates a movement rather than an unorganized gathering.

Watch for

A social movement is organized and goal-directed; a crowd event does not become a movement without sustained organization.