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Social Sciences and History / Unit 13   SSH 1237 short lesson, about 20 seconds

Why a Monopolist's MR Falls Below Price

Captions available

The idea

A monopolist is a price maker: choosing quantity sets the market price. Its total revenue starts low at small output, rises, then falls, since large quantities sell only cheaply. Marginal revenue declines with each unit, since the lower price applies to every unit.

In practice

The tenth unit's price, minus the discount on nine.

Where people slip

Marginal profit: MR minus MC.

Your place on the trail

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