The Lost ARC / Unit 11 ARC 255 short lesson, about 20 seconds
Bad Is Stronger Than Good
Captions available
The idea
Roy Baumeister and colleagues' two thousand one review concluded that bad is stronger than good, as a general principle across a broad range of psychological phenomena.
In practice
Bad impressions forming faster than good ones, and resisting disconfirmation longer.
Where people slip
The book's application: a single betrayal can outweigh months of trust-building behaviour.
Your place on the trail
Every lesson rests on earlier ones and opens later ones. Tap any to jump.
Builds on
Unlocks
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