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Social Sciences and History / Unit 7   SSH 0605 short lesson, about 20 seconds

Intense Preferences, Latent Preferences, Social Capital

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The idea

Intense preferences rest on strong feelings held over time; latent preferences are not deeply held and change. The engaged are wealthier, older and more educated, especially when their preferences are intense. Social capital is connection with others and willingness to interact and aid them.

In practice

Ideology: beliefs shaping opinion and policy.

Where people slip

Partisanship, in the anchor's key term, can mean blind allegiance.

Your place on the trail

Every lesson rests on earlier ones and opens later ones. Tap any to jump.

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