Psychology / Unit 4 Psych 0388 short lesson, about 20 seconds
The Subliminal Persuasion Myth
Captions available
The idea
It is a myth that subliminal messages can compel purchases, beliefs, or actions against a person's intentions.
In practice
The famous cinema popcorn study was later admitted by its author to have been fabricated.
Where people slip
Subliminal priming is real and weak. The myth survives by borrowing the credibility of the weak effect.
Your place on the trail
Every lesson rests on earlier ones and opens later ones. Tap any to jump.
Builds on
Unlocks
- Nothing yet depends on this.
Something wrong in this lesson? Flag it · Sources for Psychology