Psychology / Unit 4 Psych 0387 short lesson, about 20 seconds
Subliminal Stimuli
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The idea
A subliminal stimulus is one presented below the absolute threshold, so it is not consciously detected.
In practice
In masked-priming studies, a word shown for milliseconds speeds recognition of a related word.
Where people slip
Measurable priming effects are small and short-lived. Detected influence is not the same as behavioral control.
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Builds on
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