Reducing Dissonance
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State
Dissonance is reduced by changing the belief, changing the behavior, or adding a justification that reconciles them.
Show
Participants paid one dollar to call a dull task enjoyable later rated it as more enjoyable than those paid twenty.
Watch for
The smaller the external justification, the larger the belief change. That relationship is counterintuitive and reliable.
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Unlocks
- Nothing yet depends on this.