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Evidence-Based Practice / Unit 17   EBP 2419 short lesson, about 20 seconds

Fifteen to Twenty Percent

Captions available

The idea

The theory holds that roughly 15 to 20 percent must adopt — innovators, early adopters and early majority — before an innovative change really takes hold.

In practice

Adoption creeping, then accelerating once a fifth of the group is in.

Where people slip

Unit 09 asserted a critical mass without a number. This is the number the theory gives, as a proportion rather than a headcount.

Your place on the trail

Every lesson rests on earlier ones and opens later ones. Tap any to jump.

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