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Evidence-Based Practice / Unit 17   EBP 2421 short lesson, about 20 seconds

Target the Receptive

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The idea

Change efforts should target early adopters. Many fail because they aim at the individuals who find change hardest rather than at those who welcome it.

In practice

Effort spent on the willing, who then carry the rest.

Where people slip

Unit 09 said engage the resistant directly and honestly. That is not the same as targeting them first, and this entry is about sequence rather than neglect.

Your place on the trail

Every lesson rests on earlier ones and opens later ones. Tap any to jump.

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