College Composition / Unit 31 CMP 0757 short lesson, about 20 seconds
Intended Audience
Captions available
The idea
The intended audience is the readers a writer has in mind, revealed by vocabulary, examples, assumed knowledge and appeals.
In practice
A text that defines no technical terms assumes experts; one that explains everything assumes newcomers.
Where people slip
An argument effective for one audience may fail with another; analyze it for the readers it addresses.
Your place on the trail
Every lesson rests on earlier ones and opens later ones. Tap any to jump.
Builds on
Unlocks
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