Sociology / Unit 4 Soc 0520 short lesson, about 20 seconds
Media as Agent
Captions available
The idea
Media socialize by supplying models of behavior, portrayals of groups, and a picture of what is normal, to audiences who selected none of it.
In practice
A viewer forms expectations about occupations they have never encountered in person.
Where people slip
How large media effects are is genuinely disputed in the discipline; treat any confident claim about media causing behavior with suspicion.
Your place on the trail
Every lesson rests on earlier ones and opens later ones. Tap any to jump.
Builds on
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