Folkways
This video presents the same text shown beside it, spoken and on screen. It adds nothing the text does not say.
State
Folkways are norms of routine and convention whose violation is treated as rude or odd rather than as wrong.
Show
Wearing beach clothes to a job interview breaks a folkway; onlookers are uncomfortable, and nothing further follows.
Watch for
Weak sanctions do not make folkways trivial — they organize most of daily conduct, even though violations are common and cheap.