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Sociology / Unit 3   Soc 0299 short lesson, about 20 seconds

Xenocentrism

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The idea

Xenocentrism is the belief that another culture's products or ways are inherently superior to one's own, the mirror image of ethnocentrism.

In practice

A shopper assuming an imported tool must outlast the domestic one has judged by origin, not by evidence.

Where people slip

Reversing the bias does not remove it; both skip the comparison.

Your place on the trail

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