Ethnocentrism
This video presents the same text shown beside it, spoken and on screen. It adds nothing the text does not say.
State
Ethnocentrism is judging another culture by the standards of one's own, treating the familiar as the natural way to live.
Show
A traveler calling an unfamiliar meal disgusting has rated it against a childhood kitchen, not against anything else.
Watch for
Ethnocentrism is often invisible to the doer, which makes it hard to correct — but an open version is ethnocentrism all the same.