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Sociology / Unit 2   Soc 0163 short lesson, about 20 seconds

Interviews and Questionnaires

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The idea

A questionnaire is completed by the respondent alone; an interview is conducted by a researcher who can follow up and probe.

In practice

A questionnaire reaches thousands cheaply; an interview reaches fewer and learns why an answer was given.

Where people slip

The interviewer's presence shapes answers — a cost paid for the depth gained.

Your place on the trail

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