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Human Growth and Development / Unit 1   HGD 0050 short lesson, about 20 seconds

WEIRD Samples

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The idea

Much psychology rests on WEIRD samples, people from Western, educated, industrialised, rich and democratic societies, which limits how far findings generalise.

In practice

A finding from one country's university students applied to the whole world.

Where people slip

A representative sample reflects the population a conclusion is about. Babies across cultures, though, share a preference for infant-directed speech.

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