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College Composition / Unit 28   CMP 0679 short lesson, about 20 seconds

Building Credibility

Captions available

The idea

Writers build ethos through demonstrated knowledge, fair treatment of other views, careful evidence, and a respectful tone.

In practice

Citing credible sources, acknowledging counterarguments and avoiding insults all raise a writer's credibility with careful readers.

Where people slip

One unfair attack or careless error can undo the trust the rest of the text earned.

Your place on the trail

Every lesson rests on earlier ones and opens later ones. Tap any to jump.

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