College Composition / Unit 28 CMP 0678 short lesson, about 20 seconds
Ethos
Captions available
The idea
Ethos is the appeal of a believable, authoritative voice that earns the audience's trust.
In practice
In the anchor's example, roommates who have tried every pizza place in town speak with a kind of expertise about which is best.
Where people slip
Ethos belongs to how the writer comes across in the text, not only to who the writer is.
Your place on the trail
Every lesson rests on earlier ones and opens later ones. Tap any to jump.
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