College Composition / Unit 17 CMP 0418 short lesson, about 20 seconds
Evidence for Different Audiences
Captions available
The idea
The evidence that persuades depends on the audience: what they already know, what they value and whom they trust.
In practice
A budget committee may respond to costs and savings; parents may respond to stories about children; specialists may require peer-reviewed research.
Where people slip
Strong evidence for one audience can be weak for another; choose with your reader in mind.
Your place on the trail
Every lesson rests on earlier ones and opens later ones. Tap any to jump.
Unlocks
- Nothing yet depends on this.
Something wrong in this lesson? Flag it · Sources for College Composition