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College Composition / Unit 10   CMP 0236 short lesson, about 20 seconds

Ensure and Insure

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The idea

Ensure means to make certain, and insure means to protect against financial loss with insurance.

In practice

"Careful checks ensure accuracy"; "The company insured the building against fire." The two sound alike, and spell-checkers accept both.

Where people slip

In most academic writing, the word you want is ensure, unless the sentence is really about insurance.

Your place on the trail

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Unlocks

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