ACT Preparation / Unit 18 ACT 1705 short lesson, about 20 seconds
Three Appeals
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The idea
Writers persuade through three appeals: logic, which supports claims with evidence and reasoning; emotion, which moves the reader's feelings; and credibility, which earns the reader's trust.
In practice
Crash statistics appeal to logic; a parent's story of an accident, to emotion; a traffic engineer's title, to credibility.
Where people slip
Too much emotional appeal can leave readers feeling manipulated.
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