Western Civilization II / Unit 12 WC2 1113 short lesson, about 20 seconds
Purchasing Power Up 165 Percent: Consumerism and the Bon Marché
Captions available
The idea
French buying power rose one hundred sixty-five percent from eighteen fifty to nineteen hundred, the anchor says. Goods got cheap enough that fashion, not wear, became the reason to buy. The department store, fixed prices and advertising, made the Bon Marché a tourist site.
In practice
Seventy thousand a day at the white sales.
Where people slip
The witness confirms the store; counts are the anchor's.
Your place on the trail
Every lesson rests on earlier ones and opens later ones. Tap any to jump.
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