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Sociology / Unit 6   Soc 0863 short lesson, about 20 seconds

Conspicuous Consumption

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The idea

Conspicuous consumption, Veblen's term, is spending undertaken to display social position rather than to satisfy a need.

In practice

A purchase whose visible cost is the point performs the same work at every income level.

Where people slip

The display is not confined to the wealthy; the scale changes and the mechanism does not.

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