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Sociology / Unit 5   Soc 0647 short lesson, about 20 seconds

McDonaldization

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The idea

McDonaldization, Ritzer's term, is the spread of efficiency, calculability, predictability, and control from fast food into education, medicine, and work generally.

In practice

A clinic booking fixed-length appointments has adopted the model, whatever the presenting problem.

Where people slip

The four principles deliver real gains and produce the standard costs alongside them.

Your place on the trail

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Unlocks

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