Sociology / Unit 5 Soc 0633 short lesson, about 20 seconds
The Asch Experiments
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The idea
Solomon Asch showed that many people will give a plainly wrong answer about line lengths when everyone else in the room has already given it.
In practice
Confederates named the wrong line; a large share of genuine subjects then named it too.
Where people slip
The task was unambiguous, which is what makes the finding hard to explain away.
Your place on the trail
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