Sociology / Unit 10 Soc 1783 short lesson, about 20 seconds
Emergent-Norm Theory
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The idea
Emergent-norm theory, an interactionist account, holds crowd members develop new, situational norms when unfamiliar situations make existing norms inapplicable.
In practice
People taking supplies without payment during a disaster illustrate a norm emerging on the spot.
Where people slip
The theory assumes a crowd converges on one emergent norm, through milling and keynoting, though large or diverse crowds can produce competing norms at once.
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