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Sociology / Unit 2   Soc 0156 short lesson, about 20 seconds

Qualitative Data

Captions available

The idea

Qualitative data are represented in words, images, and observations, capturing meaning, context, and process rather than magnitude.

In practice

Twenty long interviews with people who quit explain the reasoning that a checkbox survey flattens into one category.

Where people slip

The two kinds answer different questions; neither is the serious one.

Your place on the trail

Every lesson rests on earlier ones and opens later ones. Tap any to jump.

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