Semantic Encoding
This video presents the same text shown beside it, spoken and on screen. It adds nothing the text does not say.
State
Semantic encoding stores information by its meaning and produces the most durable memory of the encoding types.
Show
A word encoded by whether it fits a sentence is recalled better than one encoded by its appearance.
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Depth of processing is the reason, not effort. Meaningful processing can be quick and still outperform.