Psychology / Unit 5 Psych 0530 short lesson, about 20 seconds
Labeling an Advertisement
Captions available
The idea
In an advertisement pairing a product with music, the music is the unconditioned stimulus and the product becomes the conditioned stimulus.
In practice
A viewer who has never used the product reports a warm response to its packaging on a shelf.
Where people slip
The advertiser owns no response to the product. What is borrowed is the response to the music.
Your place on the trail
Every lesson rests on earlier ones and opens later ones. Tap any to jump.
Builds on
Unlocks
- Nothing yet depends on this.
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