Labeling an Advertisement
This video presents the same text shown beside it, spoken and on screen. It adds nothing the text does not say.
State
In an advertisement pairing a product with music, the music is the unconditioned stimulus and the product becomes the conditioned stimulus.
Show
A viewer who has never used the product reports a warm response to its packaging on a shelf.
Watch for
The advertiser owns no response to the product. What is borrowed is the response to the music.
Builds on
Unlocks
- Nothing yet depends on this.