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Grouping in a Logo

This video presents the same text shown beside it, spoken and on screen. It adds nothing the text does not say.

State

In a logo, similarity and proximity are the principles most often used to make separate marks read as one object.

Show

Five identical circles set close in an arc read as a single curved form rather than as five shapes.

Watch for

Changing only the color of one circle breaks the grouping without moving anything.

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