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Psychology / Unit 12   Psych 1401 short lesson, about 20 seconds

Aversive Conditioning

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The idea

Aversive conditioning pairs an unwanted behavior with an unpleasant stimulus to reduce its frequency.

In practice

A medication produces nausea if alcohol is consumed while taking it.

Where people slip

Effects often fail to generalize outside treatment, and the ethical questions are substantial.

Your place on the trail

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