The Mere Exposure Effect
This video presents the same text shown beside it, spoken and on screen. It adds nothing the text does not say.
State
The mere exposure effect is increased liking for a stimulus produced by repeated exposure alone.
Show
Unfamiliar faces shown repeatedly are rated more likable than those seen once.
Watch for
The effect operates without recognition. Liking rises for stimuli the person cannot report having seen.
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- Nothing yet depends on this.