Skip to main content

Culture and Personality

This video presents the same text shown beside it, spoken and on screen. It adds nothing the text does not say.

State

Personality expression and the traits a culture emphasizes vary between individualist and collectivist contexts.

Show

Self-descriptions emphasize personal attributes in individualist samples and social roles in collectivist ones.

Watch for

The five dimensions recur across cultures while their behavioral expression and social value differ.