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Principles of Microeconomics / Unit 9   MIC 0833 review, 2 to 3 minutes

The Four Structures on One Table

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The idea

The four market structures are best held as one table with seven rows, and reading down the rows shows that each structure is a variation on one rule. Number of firms: many, many, few, one. Product: identical, differentiated, either, unique. Entry: free, easy, hard, blocked. The demand curve the firm faces: flat at the market price; downward sloping and elastic; downward sloping and dependent on rivals; the whole market's. Marginal revenue against price: equal in perfect competition, below price in the other three, because any firm that must cut its price to sell more loses revenue on earlier units. The rule for quantity: marginal revenue equals marginal cost in every structure without exception, which for a price taker reads price equals marginal cost. Long-run profit: zero under free or easy entry, so perfect competition and monopolistic competition both end at zero economic profit, while oligopoly and monopoly can keep profit behind barriers. Efficiency: perfect competition passes both tests; monopolistic competition fails both by a little, through excess capacity and a price above marginal cost; oligopoly and monopoly fail both by more. The table has a diagonal. As one moves from many firms to one, the firm's demand curve steepens, its price rises above marginal cost, entry weakens as a discipline, and profit becomes durable. What never changes is the decision rule; what changes is the demand curve it is applied to and whether anyone can arrive to compete the result away.

In practice

Worked example, one product across four structures. Wheat: a thousand farms, identical grain, entry by planting; the farm takes twenty-five dollars and grows to marginal cost; profit is competed to zero. Pizza: forty shops, each a little different, entry by opening; the shop sells where marginal revenue meets marginal cost, sets sixteen, and entry pulls it to the tangency at fourteen and zero profit. Cement in a region: three plants behind a large efficient scale; each prices watching the others, and profit persists unless a price war breaks out. Water: one utility behind a network; it would price at the monopoly point, and unit ten explains why it is not allowed to.

Where people slip

Three cautions. Zero long-run profit does not make monopolistic competition efficient; entry removes the profit and leaves the excess capacity. Marginal revenue equals marginal cost is not a special monopoly rule; every firm in the table uses it, and the price taker's version only looks different. And the table classifies the model, not the world; most real markets are a blend, and the question to ask is which row a market most resembles on entry and on the demand curve the firm faces.

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