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Principles of Microeconomics / Unit 7   MIC 0625 short lesson, about 20 seconds

Long-Run Equilibrium: P = MC = Minimum ATC

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The idea

In long-run equilibrium, price equals marginal cost and equals minimum average total cost. Every firm earns zero economic profit, a normal profit, and nobody has reason to enter or leave.

In practice

The price sits at the bottom of every firm's average cost curve.

Where people slip

Zero economic profit is not failure. Owners are paid exactly what their resources would earn elsewhere.

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