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Principles of Microeconomics / Unit 5   MIC 0416 short lesson, about 20 seconds

From Utility to the Individual Demand Curve

Captions available

The idea

Change one good's price, keep income and other prices fixed, and find the best bundle at each price. Plotting each price against the quantity chosen traces the consumer's demand curve for that good.

In practice

Three prices, three best bundles, three points on one curve.

Where people slip

Utils are never observed; prices and quantities are, which is why the demand curve survives doubts about measuring utility.

Your place on the trail

Every lesson rests on earlier ones and opens later ones. Tap any to jump.

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