History of the United States II / Unit 3 USH2 0344 short lesson, about 20 seconds
Mail Order
Captions available
The idea
Aaron Montgomery Ward founded the first significant mail-order business in eighteen seventy-two, and Sears, Roebuck and Company followed in eighteen eighty-six.
In practice
A Sears catalogue that Richard Sears called the consumer's bible.
Where people slip
Sears mailed over three hundred thousand catalogues a year by eighteen ninety-seven and over a million by nineteen oh seven.
Your place on the trail
Every lesson rests on earlier ones and opens later ones. Tap any to jump.
Builds on
Unlocks
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