History of the United States II / Unit 3 USH2 0315 short lesson, about 20 seconds
Vertical Integration
Captions available
The idea
Vertical integration means controlling every stage of production and distribution, from raw materials and transport to manufacturing and sale.
In practice
Standard Oil owning its own barrels, pipelines, tanker cars and railroads.
Where people slip
The Yawp names Carnegie as the first to use it in steel. Standard Oil's version helped cut kerosene prices by about eighty percent by century's end.
Your place on the trail
Every lesson rests on earlier ones and opens later ones. Tap any to jump.
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