History of the United States II / Unit 3 USH2 0314 short lesson, about 20 seconds
Horizontal Integration
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The idea
Horizontal integration means merging with or buying up competing companies in the same industry, until a single firm dominates that stage of the business.
In practice
Standard Oil absorbing rival refineries until it held almost every one in the area.
Where people slip
Discounted freight rates and price wars forced competitors to sell. The Yawp calls this Rockefeller's characteristic strategy.
Your place on the trail
Every lesson rests on earlier ones and opens later ones. Tap any to jump.
Builds on
Unlocks
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