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College Composition / Unit 29   CMP 0722 short lesson, about 20 seconds

The Effect on the Reader

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The idea

Every element of a rhetorical analysis returns to one question: what effect does this choice have on the intended reader?

In practice

Devices, tone, structure and appeals matter in analysis because of what they lead the audience to feel, believe or do.

Where people slip

An analysis that catalogs devices without explaining their effect misses its purpose.

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