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College Composition / Unit 29   CMP 0716 short lesson, about 20 seconds

Openings and Closings as Rhetoric

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The idea

A text's opening and closing are its most prominent positions, so writers use them for their strongest strategies.

In practice

An argument that opens with a vivid story and closes with a call to action uses its frame to move readers from feeling to action.

Where people slip

In analysis, compare the opening and the closing: how has the text changed the reader's position in between?

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